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How Wines Are Evaluated: All You Need To…
Thanks to our education system, we are so accustomed to grades and evaluations. Naturally, the higher the score the closer you are to 100% and the better your performance. It goes without saying that this evaluation scheme is built naturally into our system much like how a beautiful day is one with the sun shining....
3 Easy Ways To Conduct Your Own Market…
Market research is traditionally carried out by specialists, and for bigger brands, using a market research company is the best way to obtain accurate data. But what about smaller businesses and startups? Chances are you don’t have the budget for a full market research project, but you still need to know what your prospective customers...
Customize Corporate Gifts For A Memorable Impression
Giving out corporate gifts to your employees, clients and customers shows how much you appreciate having them as a part of your business when you expand and grow operations. These gifts can range from a variety of products such as cigar holders, wine coolers, tablet cases, personal organizers, cakes and a multitude of other items....
Four Faux Pas of Modern Social Media Manners
We have been firmly lodged in the social media age for many years now, and many brands are flourishing on the wide range of platforms. There are still many people making killer mistakes though, damaging their brand through bad social media manners. Differing platforms such as Facebook, Vine and Linkedin attract very different clientele, and...
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Op-Ed: Deepfakes, Disinformation and the Fraying Line Between Convenience and Sanity
In the race to embrace convenience and innovation, society has stumbled into an era where truth is optional and deception is just a tool away. We’ve built tools so powerful that they no longer just assist our lives—they alter our perception of reality. And we’re not ready. This isn’t about phishing emails or spam calls...
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10 Ways Businesses Can Enhance Security During Customer Onboarding
In an era dominated by digital transactions and online interactions, ensuring the security of customer onboarding processes has become paramount for businesses. The initial stages of engaging with a new customer are critical, and safeguarding sensitive information is essential to build trust and protect both the customer and the business. Here are 10 ways businesses...
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Top 5 Retail Co-operatives setting consumer confidence in Co-op model
Cooperative retail chains are a popular retailing model around the world. They are owned and managed by their members, who are also the customers of the stores. Members invest in the store and receive benefits in return, such as discounts and profit-sharing. These chains operate on a democratic basis, with members having a say in...
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How to secure your Android device while using Public Wi-Fi
The way we used to work has changed tremendously. The new hybrid model has got us working on the go. With remote work on the rise, many job roles are not tied to a desk or a four-walled workspace. This is quite a refreshing change for many professions. A change in the scenery or a...
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Waterful: The first Russian spring-water brand in eco-friendly packaging
How to create a drinking water brand based on the concept of health care, environmental consciousness and mindful consumption. Here’s a step-by-step guide for developing an eco-friendly packaging using a unique case study. ‘WATERFUL’ is the first Russian spring water brand, carefully crafted with a focus on health and the environment. Its main feature is...
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Launch your dream business with these insights
Consider starting a local business and making a positive impact! It’s exciting, but it can also be daunting. To succeed, you need more than just a good idea. You need to size up your competition, get support from your community, create a buzz, meet compliances and manage costs. To help you in your entrepreneurial journey,...
Ever unfolding branding disaster of Twitter: From Elon Musk’s takeover to the enigmatic ‘X’
Twitter has been in a state of flux ever since Elon Musk’s takeover in October 2022. The billionaire entrepreneur has promised to make the platform a bastion of free speech, but his plans have been met with mixed reactions. In the months since Musk took over, Twitter management has been reeling with issues ranging from...
Choosing the Fastest Internet Provider for Your Business
In today’s digital landscape, having a fast and reliable internet connection is crucial for businesses of all sizes. It enables smooth communication, efficient operations, and seamless access to online resources. A service provider like EarthLink Internet is the perfect choice when selecting the fastest internet provider for your business needs. This comprehensive guide will walk...
SMBs should leverage these AI powered applications
Small and medium businesses often can’t afford the kind of creative agencies which big companies hire to make their products and services look slick. This often leads to an inferiority complex and the SMBs face a lot of difficulty in positioning themselves outside of local markets. Thankfully with practically unlimited resources available due to cloud...
The story of bitter rivalry between New York’s iconic ice-cream brands and similar cases
Mister Softee is one of the most iconic ice cream brands in the United States, with its distinctive blue and white color scheme, cursive lettering, and bow tie-clad ice cream cone mascot. But what many people don’t know is that Mister Softee’s success led to the creation of a rival brand, New York Ice Cream,...
Development of the Eco-Brand ‘BIOLIO’
BRANDEXPRT agency has developed the eco-brand BIOLIO. The project included the creation of a vibrant and memorable brand name that clearly reflects the brand’s concept, as well as a visual communication strategy: logo and corporate identity, packaging design, and labels. BIOLIO is a Russian manufacturer of environmentally friendly products, including natural oils and a unique...
How 5G Technology is Transforming the App Industry
The introduction of 5G technology has significantly transformed many industries, and the app industry is one area that has undergone notable changes with the rollout of 5G networks. As a result, a new era of innovation and possibilities has emerged, revolutionizing how we interact with mobile applications. This article will examine the significant effects of...
The Difference Between a Wholesaler and a Distributor – Which works better for your business?
Wholesalers and distributors both buy and sell goods in bulk. Wholesalers buy goods either directly from manufacturers or via distributors. They are, however, completely independent from their suppliers. Distributors only buy goods directly from manufacturers with which they have an agreed contract. This distinction has several implications. To explain the difference, Claire Shaw of SOS Wholesale shares...
By![History of Activity Trackers (From Pedometers to Fitbit) [Infographic]](https://thelocalbrand.com/wp-content/uploads/2021/05/History-of-Activity-Trackers-From-Pedometers-to-Fitbit-Thumbnail.png){kind=tracking}
History of Activity Trackers (From Pedometers to Fitbit) [Infographic]
Activity trackers have come a long way since the use of pedometer technology. The advances of wearable everyday fitness and health technology have made it possible for people to track and monitor not only their steps but also their heart rate, oxygen intake percentages, and quality of sleep. In addition, today’s wearables have evolved into...
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The Most Common Driving Mistakes That a Tech Hack Can Help You Avoid
There are many mistakes drivers do whether veteran or new drivers. Bad drivers need to admit their faults and take up refresher courses to get updated and oriented on basic rules and the right driving skills. Driving safely is important and modern technology has led to the introduction of useful gadgets like the magnetic car...
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Active, Smart, and Intelligent Packaging: Why do beauty companies need new packaging solutions?
The dynamics of businesses have changed extensively in recent times. Smart products, intelligent technologies, and connected devices govern every vertical of businesses today. Following the trend, why should the packaging department lag behind in this technology-driven era? This has given rise to a distinctive global smart and intelligent packaging market. The packaging industry has moved...
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Why it’s Good to Go Green: Focusing on Furniture in the Home
It’s no secret that the world around us is suffering because of our actions. Pollution, overuse, and a lot of wasteful practices endanger the surroundings, the creatures, and even humans themselves. One of the largest projects that result in large-scale damage is deforestation and urbanization of rural areas. Such destructive practices need to stop. As...
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Get Found: 7 Local Branding Hacks for Small Businesses
Whenever someone mentions the term brand, a lot of people automatically assume this has something to do with major corporations such as Coca-Cola, McDonald’s or Facebook. Still, branding can be of as much use to smaller local corporations during their initial stages. Sure, the scale of these branding efforts is much smaller due to the...
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Why Should Your Small Business be Bonded?
You have probably seen this phrase “licensed, bonded as well as insured” appearing commonly in business advertising. You know that the trait is desirable but do you even know what it means? Most people usually know what licenses and insurances are but the term “bonded” appears pretty vague to them. So what do you mean...
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4 Most Common Small Business Branding Mistakes
Branding is the best way to truly stand out in the crowd of competitors. It helps your customers differentiate you from the other brands and also helps them engage with your business. Even though branding is a powerful tool in the business world, if done incorrectly, it may cause more damage to your business than...
6 Ways Social Media Can Help Build Customer Loyalty [Infographic]
With the booming of the digital age came a ton of opportunities for many people – ranging from personal endeavors, business goals, and other activities in between. With the numerous benefits that the digital age has provided for all kinds of people and personalities, it’s important to start taking advantage of this, especially when it...
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Most desirable Digital Signage Technologies for Businesses in 2017
Digital signage is rapidly moving from a trend which raised eyebrows with regards to its long-term viability to being, literally, a must-have. At this point in time, the question has changed from being “Do I need digital signage?”, to “What are the key elements of digital signage technology I need to have to bring in...
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The story of bitter rivalry between New York’s iconic ice-cream brands and similar cases
Mister Softee is one of the most iconic ice cream brands in the United States, with its distinctive blue and white color scheme, cursive lettering,…
SMBs should leverage these AI powered applications
Small and medium businesses often can’t afford the kind of creative agencies which big companies hire to make their products and services look slick. This…
Top 5 Retail Co-operatives setting consumer confidence in Co-op model
Cooperative retail chains are a popular retailing model around the world. They are owned and managed by their members, who are also the customers of…
Op-Ed: Deepfakes, Disinformation and the Fraying Line Between Convenience and Sanity
In the race to embrace convenience and innovation, society has stumbled into an era where truth is optional and deception is just a tool away.…