Consumers are living in a great age. It is possible to do so much research before making a product decision. You can look up information about just about anything. This makes the job of a marketer a little bit harder. Having a knowledgeable customer base isn’t all bad though. It just means that you must…
The idea of a conveyor has been around longer than most people consider. In it’s earliest form, the idea of a conveyor came about from bucket brigades. Passing down pail after pail of water from one person to the next to extinguish a fire in the most efficient way possible at the time. Today, almost…
There are shops and then there is Silver in the City Branding is one of the most important aspects of marketing. And understanding how packaging design works to build the identity of your brand is crucial to heightened sales and levels of success. [ Packaging Design to Brand Identity ] Packaging is Marketing Consumers instantly identify with packaging. When…
Employee morale is one of those things that, as an office manager, falls under your jurisdiction. Keeping employee morale high can be quite a challenge, though, as years of success of the comic strip Dilbert illustrates quite vividly. Most managers solve this problem by taking office field trips to a baseball game or an extended,…
It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently. –Warren Buffet When a customer purchases a product they have certain expectations, one of those being that the product will not hurt or harm them. For the most part, companies as a…
If you’ve been around the internet and the finance industry, you probably heard of Bitcoin. Chances are you are wondering just exactly what a bitcoin is. Maybe you don’t understand how it exists, or where you can find one. Well, even though there isn’t a straight answer to either one of those questions, you can…
Going green is nothing new to big industries, with international pledged to reduce carbon footprints and reduce wastage as well as penalties for businesses who do not meet their targets industry bosses have a good reason to keep environmental agencies happy. Although despite their efforts we the public still see all too many examples of…
Social media is full of useful tools that can be utilized for proper social marketing. Each has their own uses, and combining them gives you the best results. But if you were to settle on any single most effective marketing tool, one of your best bets is going to be Twitter. The microblogging site has…
If the product you ordered never arrived – or when it did, it arrived broken – you’ll want to get in touch with that company ASAP and see a fast resolution, whether that’s your money back or a replacement product. But often it’s just not that simple. Pick up the phone and you’re likely to…
A former top Australian healthcare official has proposed new measures to address the shortage of healthcare services in rural areas of the country. The proposal, which has been backed by the Pharmacy Guild of Australia, seeks to expand on the duties that pharmacists are licensed to perform within the Australian healthcare system, bringing them more…
Where does the UK’s Energy come from? With the ongoing price rises for energy in the UK, you’d be forgiven for wondering if we’re getting our energy sources from Mars. It turns out that we’re obtaining it from places somewhat nearer than another planet, although it doesn’t always come directly from the United Kingdom. In…
If you’re looking for ways to generate some buzz about your business and increase your bottom line, it may be time for some promotional marketing. A contest, game or giveaway can go a long way toward generating brand enthusiasts and increasing your bottom line. They’re also a great way to combine your online and offline…
Improving your warehouse’s efficiency is important in the current economic climate to promote productivity. In order to help you move towards a fully efficient warehouse we have compiled some of the best advice available below. It All Starts With Effective Leadership The leadership within your warehouse is one of the most important aspects of an…
Despite the challenging economic conditions in recent years, investment into certain industries has still been strong. However, one of the areas where investment has been lacking to a noticeable degree has been the retail industry. The big problem with retail is that you can’t look at the industry’s problems and put them all down to…
