Big data and cyber security

New Data Horizons: How Big Data Can Reduce Security Risks

Though the term “big data” is more popularly associated with business seeking analytical strategies for increased performance, big data is playing a huge role in re-imagining data security. Utilizing big data for security analytics can prove to be the next breakthrough solution for keeping information safe and mitigating risk where hands-on, real-time security professionals cannot…

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Men's Health Infographic

Georgetown University Celebrates Awareness Month On Men’s Health [Infographic]

It’s Movember, the annual month-long event dedicated to raising awareness about men’s health, and I thought you would be interested in sharing our men’s health infographic with your audience on the The Local Brand with your healthcare sector news. For example, did you know that seven million American men have not attended a physician’s appointment…

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Business in Arizona

Why Are More And More Top Companies Calling Arizona Home?

Recent announcements from some of the biggest names in American business confirm that more and more large enterprises are discovering what local companies already know: Arizona is a great place to do business. The most recent company to announce that it was moving operations to the state was Apple. On November 4, the consumer electronics…

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Industrial Material Handling

Industrial Material Handling: Everything You Need To Know

If you’re in need of goods transport from one warehouse to another, then you require industrial material handling. These vehicles or devices can range from containment storages that houses entire shelves of merchandise to the forklifts used to carry them from factory to warehouse to stores nationwide. Every year, there’s a new improvement or innovation…

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Smart Packaging

Smart-Packaging: Is The Future Of Packaging Interactive?

Smart companies have been utilising innovative and exciting packaging as part of their consumer product experience for a long time now, but recent developments in commercially accessible technology mean that things are about to get very interesting. Many of us will know the giddy excitement that comes when we are eagerly tearing at the packaging…

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infographic- cost of Data breaches

[Infographic] 2013: The Cost Of Data Breaches (And Its More Than You Would Like to Believe)

Data breaches in your system can be disastrous for your business and customers. When identifying information and financial details of your employees or clients is leaked or stolen it can severely damage your relationship with your audience and put your company assets at risk. Did you know that 78 percent of data breaches are rated…

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ORM for Local Brands

How Online Reputation Management Can Help Local Brands

Before the widespread adoption of the internet and effect of globalization, commerce was a predominantly local affair. Local consumers would shop at local merchants after seeing advertising in local media. Today, consumers in the smallest towns of developed countries can shop dozens of local, national, and global companies with the click of a mouse. While…

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Employee wellness

The Impact Of Employee Wellness Programs On Businesses

With the wave of concern over the proposed health care reform laws scheduled to go into effect early in 2014, many organizations are examining ways of reducing health insurance premium costs whilst maintaining a productive workforce. Under President Obama’s Affordable Care Act of 2010, a vast majority of employers must provide greater access to affordable…

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[Infographic] Technology Makes for a Better Patient Experience

There are many different components that go into providing an exceptional patient experience at your medical facility. From minimizing wait times to maximizing the level of detail and attention given to each patient, you will be able to promote recovery and make sure your patients are happy in the process. With emerging technology, you can…

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Office Holiday Parties

10 Excellent Tips for a Rocking Office Holiday Party That Everyone Will Remember

Somehow, our small Cooperstown farm does an amazing number of office holiday parties – and business and other functions throughout the year. This year, while we’re booking more than ever, we’re also talking more carefully and thoughtfully with the people doing the planning. These are some of the chief concerns that have come up, and…

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Outsmarting OTA’s With New Hotel Marketing eBook

Outsmarting OTA’s With New Hotel Marketing eBook

For hoteliers the biggest marketing challenge is competing for bookings against online travel agencies (OTA’s) and booking sites like Booking.com and Agoda. These sites send huge amounts of business to hotels but with hefty commissions. For hotels, securing bookings via their own website is far more profitable and provides a greater opportunity to secure future…

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