Whether your business is a multi-million dollar corporation or a small shop on the corner, you rely on customer loyalty to keep you going. While there are traditional methods to keep your consumers happy, technology has given business owners an additional way to get their customers excited about the company’s products. These five ways to reach out to customers through mobile apps will increase loyalty — and satisfaction!
Personalize Experiences
A mobile application for your business gives your consumers direct access to your company, right in their hands. You aren’t there with them personally, so you should make the experience as personalized as possible. Mobile apps aren’t the place for you to tell your company’s story or to give information on your employees. It’s a place to make it all about the customers.
Recognize what customers are searching for and offer suggestions based on popular items. Offer store locations in areas nearby or item pickup instead of costly shipping.
Offer Special Deals
The customers who actually download your mobile app are already some of your more regular and loyal customers. You should treat them like they matter to you. Reward them for taking the time to make your business a priority by offering special deals through your mobile app.
PUSH notifications can be used to tell your consumers what deals are going on in your store right now or what extra deals you can offer to them. Additionally, they can be used to invite a customer into the store if they haven’t been for a while.
Provide Store Mapping
Store mapping is a fantastic tool for larger stores, or any store with a lot of products to view. This will save your employees valuable time from having to show customers around the store. It will also give your customers a way to feel independent and find what they need on their own.
In addition to telling customers where they can find what they need, store mapping is also a way to show off the many products in your store. If your customer is looking for one thing, they might notice a related section that could offer something as a possible substitute.
Give Immediate Customer Assistance
One way to get your customers to love you is to give them customer assistance in a timely manner. Amazon recently released their latest Kindle that comes with the “panic button.” This feature will immediately connect the user to a customer service representative.
While your app doesn’t necessitate face to face interaction, it’s nice if you offer your customer a way to get in touch with you and receive a response quickly.
Accept Feedback and Show It
If your customers have tried to reach out to you through your app, show that you appreciate their support and feedback. Make a big deal about how much you appreciate their suggestions and an even bigger deal out of how important it is to you to sort out any complaints.
Customers want to be noticed by the businesses they give their money to. By showing that you appreciate what your customers have to say, you are saying that you appreciate and recognize their business.
Your business can improve its customer loyalty through the use of a small business app maker. Mobile apps are the perfect way to reach out to customers and show them that you care about them and the business they bring to you.
Edson Sennais a business student. He enjoys applying what he has learned by writing about investing, finance, entrepreneurship, and other business-related topics. For more information on marketing through notifications, check for mobile app options.
Marty Huggins
